The Latest in PUBLIC RELATIONS AND Marketing Trends

Touching on the latest in B2B PR and marketing trends and strategies from the Hudson Davis team.

How Brands Can Authentically Communicate Sustainability in the Era of Climate Awareness

So as we look at how brands can communicate their sustainability initiatives effectively, it’s important to view it from this lens: educated, technologically advanced generations, who are most at risk for the impacts of climate change, can see right through performative bullshit. As a result, brands are expected to not only engage in sustainable practices, but also to communicate these efforts effectively and authentically to their audience. Their business depends on it.

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Navigating the AI Transformation in Marketing

As we venture further into the digital age, businesses are persistently seeking ways to improve efficiency and streamline processes, particularly in the realm of marketing operations. The answer to this increasing complexity has surfaced in the form of Artificial...

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